On the morning of 28 Jul. 2017, “Ci Hua Ci the Belt and Road Series of Activities CUM Jingdezhen the Global Conference” sponsored by Tianjin Ci Hua Ci Cultural Transmission Co., Ltd. was solemnly opened in Jingdezhen, which is the porcelain capital with a history of one thousand years. On the conference day, Ci Hua Ci reached strategic cooperation with Jingdezhen Imperial Kiln, issued the book Ci Hua Ci and the new collection Globular Shape Vase of Purple East, and declared to the world that China’s first porcelain culture company was listed. This conference was synchronously broadcast around the world, and tracked and reported by China’s well-known media such as CCTV, Phoenix Satellite Television, Sina, etc.
Under the background of new era, Ci Hua Ci has recast the glory of ancient Silk Road by responding to the national call of “the Belt and Road”, trying to inherit Chinese porcelain culture. It is determined to create a comprehensive commercial, financial and cultural pattern of “whole people sharing and common prosperity” based on Chinese cultural essence, to realize the great vision of industrialization, popularization and commonweal for the quintessence of Chinese culture, to establish the brand-new strategic idea of great virtue, big love, and highest good, and to make “Porcelain Birthplace China and Filial Obedience” a new business card of defining China! It aims to establish an industry maker and leader status of “crossing the border, following the era, integrating ancient and modern times, and continuing the civilization” for “Ci Hua Ci”.
Under such tendency, by setting the core idea of “China Porcelain Painting, Benefiting Thousands of Families” as the theme of this conference, Ci Hua Ci has a dialogue with porcelain culture of one thousand years, closely follows the national strategy of “the Belt and Road” and the guiding thought of “public entrepreneurship and mass innovation”, devotes itself to inheritance and recovery of Chinese traditional culture, keeps a foothold on whole people sharing for the quintessence of Chinese culture, and is determined to create a business mode of integrating finance and culture. Under the cultural concept of “great virtue, big love, and highest good”, it has integrated enterprise operation and artistic culture, inheritance of Chinese culture and enterprise development, as well as historical mission of the era and Chinese people’s cultural pursuit, presenting the corporate value of “harmony, morality and common prosperity” to the whole world.
The conference issued the book Ci Hua Ci, which covers China’s classic culture of five thousand years and porcelain cultural quintessence of one thousand years. The author of this book is Mr. Tan Shaotang, who is the famous advisor of sinology, writer, poet, calligrapher, and Chief Cultural Consultant of Ci Hua Ci. Composed of more than 300 thousand characters, Ci Hua Ci was published by Xinhua Publishing House and collected by National Library of China. The book has integrated traditional cultures. Covering the source and generation of culture, every combination of different cultures, and rebirth of culture, this is a cultural masterpiece representing Ci Hua Ci. It not only wonderfully positions the enterprise culture of Ci Hua Ci, but also expounds three missions of the age assumed by Ci Hua Ci: to inherit Chinese culture and carry forward traditional virtues; to create a brand-new business mode, which benefits both the country and the people; to truly realize whole people sharing for China’s quintessential artworks.
Important moment of the conference – The listing launching ceremony of Jingdezhen Ci Hua Ci Porcelain Culture Development Co., Ltd. is extremely eye-catching. Core leaders of Ci Hua Ci appeared on the stage at the same time, to support the launching ceremony. China’s first listed company of porcelain culture has been produced since then. This is the official declaration of realizing internationalization of Ci Hua Ci and initiating the 3.0 era of Ci Hua Ci, the important turning point for Chinese culture to step toward the world and manifest the cultural strength, and the key step for Chinese brand to govern the international stage. It is bound to produce an overturning influence on Chinese culture industry. The brand of Ci Hua Ci will go to the world by rushing out from China. It read out the brand declaration of Ci Hua Ci to the whole world on the screen of Reuters in New York Times Square – the holy land chased after by international authoritative media where world top brands gather together. This is the glory of Ci Hua Ci brand, and a great victory of carrying forward quintessence culture.
After the conference was over, President of Ci Hua Ci, Chen Siying received a press interview. When the journalist asked him how Ci Hua Ci would inherit and carry forward Chinese traditional porcelain culture, President Chen said, “We are bound to talk about porcelain when mentioning China, and refer to Jingdezhen when discussing porcelain. If porcelain is the representative of China, then Jingdezhen is a window of exchanging with the world. Under the new historical background of the Belt and Road, opening up and going out, Ci Hua Ci will join hands with Jingdezhen, to embody the culture with porcelain, tell the story about China, establish cultural confidence, and make the world feel the charm of Chinese culture. Since the founding of the company, the undertaking of Ci Hua Ci has always responded to and implemented national policies; this is the most vivid portrayal of Ci Hua Ci. Ci Hua Ci embraces the reform ideas of the Belt and Road, mass innovation, and public entrepreneurship, trying to inherit and recover quintessence culture. Based on whole people sharing for the quintessence of Chinese culture, it tries to create a business mode, which benefits both the country and the people, and carry out continuous practice to become the leader in industrialization, popularization and commonweal for the quintessence of Chinese culture. It takes the lead in creating China’s first listed company of porcelain culture by joining hands with the porcelain capital of one thousand years Jingdezhen, and cooperating with the national go-out strategy of the Belt and Road, so as to reproduce the glory of porcelain capital and contribute the force of Ci Hua Ci to the realization of the great Chinese dream.”
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